Source: New York Times blog                Date: 08 December, 2010

Cosmopolitan, which has been helping women all over the world unlock the secrets to better sex, tighter tushes and the enigmatic male psyche for four decades, has begun to sell a Mongolia edition. Copies cost MNT7,000. The magazine, with a print run of 7,000 copies, will be edited and published in Ulaanbaatar.

Mr. Duncan Edwards, chief executive of Hearst Magazines International, has said Mongolia became an ideal place to expand Cosmopolitan as the country’s economy modernized and the business climate became more hospitable to foreign operations. He said the idea to start a Mongolian edition came to him over dinner one night when an executive from Louis Vuitton told him the company had just opened a store in Ulaanbaatar. “It is relatively small in terms of population, but a country that has the potential to grow dramatically in terms of its wealth over the next few years,” Mr. Edwards said.

Cosmopolitan is a powerhouse of an international brand. The Mongolian edition will be its 61st edited and sold in a foreign country. In Asia, the magazine is already sold in China and Vietnam. International editions are not without potential complications. Cosmopolitan editors have to be careful in many countries to tone down some of the more explicit sexual content that is common in Western editions. And because Cosmopolitan is published in many languages, editors at Hearst can never be certain what exactly is appearing in their magazines. But they monitor what they can.